Naturally b
CLIENT BRIEF: Naturally B is a small business specialising in Home-made Chilli sauce & Ginger beer products to eventually scale into healthy supplemental products. Owner requested a warm, family, feminine and friendly tone & voice to emphasise transparency and traditional values that appeals to her target audience and aligns with her Vision and Mission. The target audience is generally female , ages 25-40, professional employees and/or stay at home moms that prioritise family, good food, cultural heritage and healthy alternatives to the Big Commercial stores.
Askyrie
CLIENT BRIEF: Kyrie is a blogger that blogs about some of society’s boldest, most uncomfortable truths about human behavior and modern dogma. she wanted a brand that connects with a highly emotionally intelligent audience in a way that felt serious, empathetic and sophisticated (not cold or intimidating).I decided on A monogram logo—personal and memorable, grounding the brand in her name. Mixed typography: a strong serif ‘A’ for elegance and gravity, paired with a handwritten ‘K’ to bring in warmth and relatability. A minimalist color palette: just gray, black, and white, using thoughtful photography for depth and emotional resonance. For her tagline, “Be Ky-real,” we fused her name with a call for authenticity, a playful, memorable sign-off for every article and post.
